What we do

Userade is a UX research and product development consultancy based in Austin, a vibrant global technology hub and the capital city of Texas. We strive to inform our partners' development strategies and processes by providing deep insights to their users' preferences, behaviors, and needs. We are not just another usability lab or a drive-through user testing shop, we are an extension of our partners' research teams.


How we can help you

We offer a variety of tools and services to help you see your products through the eyes of your end-user, gain insight into your current or potential markets, and uncover your end-users' needs and pain points. Designing and building products should not be guesswork. Being armed with real-world quantitative and qualitative data collected directly from your end-users and markets will enable you to make informed and impactful strategic business decisions.

We serve both the domestic and global markets and have many international partners.






Hisham has a bachelor's degree in mechanical engineering from the American University in Cairo, and a master's and Ph.D. in industrial engineering and human factors psychology from Texas Tech University. His background in engineering, problem-solving, research, user-centered design, and psychology made the user experience field a natural choice in which to launch his professional career. He joined Dell in 2006 and for over seven years played a key role in the development of pivotal hardware and software products and portfolios in Dell's consumer, client, and enterprise businesses. Many of the products he helped create were recognized with international product design awards, including the prestigious Red Dot Design Award. As a leader, he helped build and structure effective UX teams, recruiting, retaining, and developing talent with a diverse range of backgrounds. He led a UX team at SolarWinds, a leading IT infrastructure monitoring software company before founding Userade in 2014.